Purpose of the Role

The Press & Content Assistant implements campaign activities, supported by the line manager. They create press-ready content for the media and social media in a range of formats, including blogs, photos and video. This role is part of a close knit, sales focused team, with an emphasis on maximising show income through the implementation of campaigns. They work as part of the Marketing Team to ensure we hit targets, maximum audiences, bring in new visitors, maintain high levels of earned income and gain excellent brand recognition. They also support the broader activity of our work (including Creative Engagement, Bryn Williams and Theatr Clwyd Music) to raise the profile of the organisation.

About Us

Theatr Clwyd is a cultural hub, producing world-class theatre in the hills of North Wales. Since 1976 we have been serving our communities and delivering the highest quality theatre and arts experience for the people of North Wales and beyond.

Our mission is increasingly important to us in all that we do.

To make the world a happier place, one moment at a time.

We are fortunate enough to be one of very few theatres in the UK to build sets, make costumes, paint scenery and create props inhouse. These essential theatre making skills ensure that we can push theatrical boundaries to create stunning shows from the seed of a writer’s imagination. Since 2018 this has been recognised by the theatre industry with awards from UK Theatre, The Stage and the Olivier’s.

The development of theatre makers in our community is key to sustaining Wales and the UK’s cultural sector. We have spaces for writers and companies dovetailed with technical apprenticeships and trainee directors to create a building which supports emerging creatives in developing artistic excellence.

We use our skills to underpin social transformation in our communities. We creatively address social and educational challenges such as youth justice while bridging social and economic divides. We recognise the immediate impact and long term benefits the arts can provide to aid psychological and physical wellbeing. We collaborate with Wales’ largest NHS health board and local social services to meet the challenges facing health and social care by supporting our communities.

We have a recent annual turnover of around £7m and are funded by a combination of Arts Council Wales, Flintshire County Council, box office ticket sales, commercial income and fundraising from individuals, trusts and foundations and corporate sponsorship.

Job Description

Role Title - Press & Content Assistant
Contract Type - Permanent
Family - Communities
Team Specialism - Marketing
Hours - 37 per week
Starting salary - £23,407
Salary Grade - OP2
Reports to - Director of Audiences & Insight

Duties and Responsibilities

Press

• Creating press-ready content for local and regional media outlets – this might include written articles, interviews and updates, or white-labelled content (e.g. video & photography)
• Collaborating with our national press consultants on major national press releases and photocalls.
• Maintaining our local press and influencer database
• Inviting our local press and influencers to guest nights.
• Implementing our press plan and strategy

Content Creation

• Writing dynamic and creative copy & content for a range of media including mailings, blogs, e-mail and social media
• Taking photos or creating video to supplement event

Website

• Maintenance and operation of William Aston Hall and Theatr Clwyd’s website

External

• To work with:

o Visiting Companies, Company Members, Creatives and Performers.

o Bryn Williams at Theatr Clwyd

Financial

• To follow relevant financial processes
• To collate, where required, invoices for services used

General

• Implementation of elements of Communications campaigns, under the guidance of the line manager. This may include:

o Copywriting (e.g. direct mail, e-mail, website, social media, press releases, briefing documents)

o Print (e.g. monitoring levels, building distribution, refreshing posters)

o Collation & creation of marketing assets (e.g. images, reviews, podcasting, video, programme info)

o Distribution (e.g. cinema flyer to libraries, exit flyers)

o Database Maintenance (e.g. print, distribution locations)

o Website (e.g. ability to add content to the website)

o Press & PR (e.g. inputting press listings, meeting & greeting journalists, looking after actors at interviews)

o Social Media (e.g. ability to write and post social media content, reply to queries)

• Attending events to talk to the public about the work of the theatre and distribute marketing materials.
• Ensure continued familiarity with Theatr Clwyd and William Aston Hall’s brands, segmentations and Communications & Giving Strategy.

Other

• To keep abreast of relevant press, marketing and content creator trends.
• To attend productions, events and other Theatr Clwyd activities.
• To represent and positively promote the organisation at all levels.
• To perform any other duties as reasonably requested by Director of Audiences & Insight
• Emergency box office cover (training will be provided)
• To support colleagues and offer a warm welcome to anyone coming into contact with the organisation.

Person Specification

Essential

• Experience of creating dynamic video and photographic content
• Experience of using websites, social media and Word to a high level.
• Excellent written & verbal communications skills
• Fast-working and quick to absorb feedback and amend accordingly
• Ability to apply adaptive and lateral thinking, manage multiple tasks and work under pressure
• A commitment to excellence and a relentless drive to be the best.
• Excellent use of language – a flair for writing and the ability to write in a variety of contexts and tones.

Desirable

• Basic marketing experience or knowledge.
• An interest in theatre and the arts
• Excellent numeracy skills
• An appreciation and ability to speak convincingly about the work of Theatr Clwyd.
• Good working knowledge of box office systems
• Spoken and written Welsh
• Full driving licence